User friendly Web content is the KING! Google and other search engines always look for a quality and freshness of your website content with relevancy and proper keyword density.

Basic SEO plan consists of three parts:

1.

Keyword optimization
2.

On page optimization
3.

Off page optimization

Apart from link building the other main part of SEO is on-page optimisation, which revolves around using keywords in title, meta tags, headings, alt tags, internal links and body content which plays a major role on SEO.