Google Updates Adwords Partner Policy

[05-08-2010]

Share Information With Clients:

Google has disclosed that it will be changing policies for its AdWords third party partners, making it a requirement for them to share certain basic information about their performance on campaigns with their clients. Google says that the changes are to make assure the understanding of the advertisers about their AdWords performing whether they work directly with the platform or not. This new strategy of Google may bring mixed impact on advertisers to take an initiatives on their advertising policies.

google adwords New Requirements:

Any Ppc agency or other company that manages an AdWords campaign for a client will legally have to share information with their clients from February 2011. All third party groups that handle search engine marketing for clients will be required to provide monthly data on the performance of PPC campaigns such as the number of clicks and impressions as well as how much of their budget was spent on AdWords, according to Jason Shafton of the Inside AdWords. He further adds “Almost all of our third party partners are already providing advertisers with this basic information today, but for those will need to make changes to their systems, we’re offering six months so that there’s plenty of time to prepare to meet these new requirements.”

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