Anchor Text Has No Impact On Google

[03-08-2010]

A Significant Change:

Google puts less importance on link anchor text and domain names for ranking purposes over the last year, according to a report. Speaking to Econsultancy, InfluenceFinder chief executive John Straw said, "Until 2009, a search for - digital camera - would bring up many results with this term in their root domain. This is now very different and only a couple of the top results on Google have the term in their Anchordomain name." He further said, "This represents a significant change to Google's algorithm in a relatively short space of time."

Focused on Relevance and Context:

It has been also observed that Google gives more focused on relevance and context instead of just authority. Google is keen on tracking users' intent and providing more relevance in search results based on previous user journeys. Therefore, search engine optimisation (SEO) needs to evolve at a faster rate to stay on top of the new algorithm. This is therefore observed that this kind of strategy shift could involve focusing more on long-tail keywords, page speed and ensuring content is as fresh as possible.

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