Quality Not Quantity Key For Link building

Google Prefers Natural Links:

Most of the ways the SEO link builders follow to secure large numbers of inbound links have been found full of serious fundamental flaws. Directory submissions usually provide very poor quality links whilst paid links can be devalued by search engines which disappear from the site as soon as the site owner stops paying for it. The other automated ways like getting links from blog comment, forum etc. can lead to penalties or even remove the site from Google’s index. As Google’s algorithm follows a natural link building, it is better to secure a single high-quality link with more potential than securing a vast numbers of low-quality links.

Factors to Determine Link-quality:

The four basic factors on which Google’s algorithm works to determine the quality of a link is, the age of a link, the authority of a link i.e importance of the site providing link, the relevance of the link to that particular site and the anchor text commonly known as keywords used in the site. But the most important thing among all is a “link friendly” content that helps to draw attention of the Google’s spider whilst scrolling the sites. However, it may take a lot of time and effort to secure links that satisfy one or more of the prerequisites mentioned above.

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