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Retailers Need To Follow Consumer Desire:
Technology is changing the rules of engagement for retailers. With the proliferation of two-way communication technologies, today`s consumers regularly use multiple channels which include Internet, digital television, mobile applications and social networking sites. Mobile is ideal to keep in touch and offer services to consumers to go and the interaction should not always be available for sale. Many retailers can not establish a presence in global mobile Internet and underestimating the mobile consumer demands. Impact Of Search Marketing Campaigns:  A survey commissioned by AIME, IAB and IMRG reveals that 41 per cent of UK retail brands expect to have a transactional mobile site or application within the next year. But the potential of mobile marketing is clear from the increasing number of consumers using smartphone devices to go online and browse their emails. Tim Gibbon, co-founder and editor of the Social Media Portal said recently that mobile phones could help heighten the impact of search marketing campaigns. More than half of high-level representatives of survey respondents said they expected their mobile service revenues to increase during the next year, with 94 percent admitting an excellent opportunity for their business.
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